Ammad Surgical
A B2B medical-device storefront built for global buyers, Figma to Next.js.
What we built.
Ammad Surgical needed a complete website for their surgical products business, from Figma design through to full Next.js development. The platform is a B2B ecommerce site for a medical devices manufacturer serving international markets. Special attention was given to showcasing certifications, compliance, and product credibility. The system supports complex product data, trust signals, and buyer-specific workflows.
- Full Figma design and Next.js build
- EU MDR-aligned product pages
- Verified buyer registration
- Inquiry-to-quote pipeline
- International SEO baseline
- Admin order console
The outcome.
Real numbers from the live product, measured at launch and after 90 days.
Design and full Next.js development.
Certifications front-and-centre across the buyer journey.
Quote-driven purchasing for verified buyers.
Optimised for international procurement teams on mobile.
Where founders got stuck.
The main challenge was designing a B2B ecommerce flow that aligns with strict medical industry standards. Clearly communicating EU MDR compliance without overwhelming buyers required careful content hierarchy. The platform also needed to support inquiry-based purchasing rather than simple retail checkout. The client came via referral from someone Abdoo knew personally.
How we shipped it.
Position before pixels
Spent week one auditing certifications and translating them into buyer-grade trust signals.
Catalogue architecture
Modelled SKUs, variants and regulatory documents so future expansion stays clean.
Build B2B flows
Inquiry-to-quote workflow, gated buyer registration, admin tools to handle volume orders.
Launch and SEO foundation
Pre-launch SEO and schema markup so international buyers can find Ammad on day one.
Inside the product.
Built on what scales.
Production-grade tools we trust to run real businesses. Every layer transfers to you on launch.
Figma
Next.js
MongoDB
Node.js
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